Jordan and designer Wilson Smith III both share a love for Jazz, so Wilson drew inspiration from the genre and Jordan’s ability to improvise mid-flight. For the launch we paired with Obsidian Works, neighborhood partners, and creators who embody the same creative spirit, for a multi-city photo shoot and launch event.
Art Direction: Jonny Nanpei, Jessie Grayson
Narrative: Zachary Schomburg
Production: Andrew Sakai, Damian Rodriguez, Haley Hope-Hicks